The Gambling Industry Is Betting on the Montreal Canadiens – Here’s How

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Gambling and sports go hand-in-hand. There’s no better way to add to the excitement of a match, any match than to place a wager and sit down and watch the game. Regardless of the outcome, the bet always incorporates more spice.

So, Habs fans will be glad to know that the gambling industry, a sector that is on the rise worldwide, is taking a gamble on one of the most storied franchises in the National Hockey League’s history. However, it isn’t doing it through the traditional methods you might expect, such as investing money into sponsorship opportunities. There are other ways to skin a cat.

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Betting Bonuses

For the uninitiated, these are offerings that betting companies give to new and existing customers to ensure they remain loyal. Sports fans, such as hockey aficionados, should be glad they exist because they revert attention to the NHL, especially the likes of the second-ranked team in the North Division.

Sports gambling promotions are prime examples as the bonuses are too good for regular supporters to turn down. At Casumo Casino, for instance, you can place a $50 wager and receive a $100 risk-free bet on any pre-match or in-play sports market, as well as playing traditional table and dealer games. This not only highlights the number of Casumo Casino opportunities for punters, but also the link between the betting industry and the knock-on effects for teams like La Sainte-Flanelle.

With high-quality offers, more Montreal Canadiens supporters will be encouraged into watching and engaging with the sport. The impact this has on TV money and merchandise sales are considerable, and the hockey gambling market has a significant role to play.

Ice-Side Atmosphere

Nothing beats being ice-side as the puck pings of the side and backboards and the players scramble around in pursuit. The atmosphere is irreplaceable because the tension created by the crowd only adds to the excitement.

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Still, it hasn’t stopped some institutes from trying. The Casino de Montréal is one of the most notorious institutions in Quebec, yet that hasn’t prevented it from creating The Zone. The Zone is a multi-faceted entertainment experience that includes a video LED wall of 140 tiles, a video wall of 48 televisions, and ceiling and surface speakers.

Apart from the infrastructure, there is also an imposing projection system and spotlights visible from the St. Lawrence River. Although it can replace Centre Bell, it’s an excellent stand-in for fans who can’t make it to the game.

Social Media Competitions  

However, you can’t walk into the Casino de Montréal when a game is on and settle in for the night. A booth is prime real estate, which means you have to secure entry in advance. There are several ways to do it, yet the gambling industry relies on an old friend – social media.

 

Via social media competitions, such as Twitter quizzes, fans can win a VIP night in The Zone watching the Canadiens strut their stuff. All people have to do is answer hockey-related questions, with the winners receiving the top prize. Many gifts are often up for grabs, though, as the prospect of a freebie is enough to whip up a frenzy and ensure support for the Habs never dwindles.

As a result of these methods, the Montreal Canadiens benefit from everything from increased merch sales to an incredibly intense and loyal support network. This is great for the franchise and the gambling sector.

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